Andres Lares

Andres is the Managing Partner at SNI, where he is responsible for the day-to-day operations of the global training and consulting firm. He previously served the role of Chief Innovation Officer until 2017.  His multi-disciplinary and lingual skills broaden SNI’s ability to effectively teach and consult in a wide range of industries, languages, and cultures.

Andres’ expertise is in deal coaching live negotiations, and has focused on sports clients such as the San Antonio Spurs, Cleveland Indians, Cleveland Browns, Milwaukee Brewers, Oklahoma City Thunder, and Brooklyn Nets. He also works in several capacities with clients across a wide range of industries – from developing online content to facilitating programs in Real Estate (Lennar), Advisory (PWC, Grant Thornton), Media (ESPN, Roku, Hearst), Banking (M&T Bank), Aerospace (Boeing, Collins Aerospace, Pratt & Whitney), Insurance (Great American Insurance), and Pharmaceutical (Novo Nordisk, Roche), to name a few.

Andres has led the development of SNI’s award-winning interactive online negotiation training, mobile applications, and virtual reality based applications, and in doing so has multiple patents pending. 

Andres has guest lectured on the topic of negotiation and influencing at various universities and conferences including Ohio University, University of Baltimore, University of Maryland, Queen’s University, University of Iowa, and the National Sports Forum. He annually teaches a highly sought after course on Sports Negotiation at Johns Hopkins University.

Andres co-authored Persuade: The 4-Step Process to Influence People and Decisions, which was published by Wiley on July 7th, 2021 and instantly became the #1 new release in Amazon’s Education category as well as a best-seller in Porchlight’s business book list.