Hacking the Art of Negotiation
Tech Industry Training
Improve your tech industry deal making with cutting-edge negotiation training. Turn opportunities into successes and take your team to new heights.
Trusted by the Technology Industry





Tech looks different these days. Sales teams once celebrated any closed deal, but today's winners focus on profitable growth, not just adding to their portfolio. Between global disruptions, supply headaches, and fast-changing AI rules, the pressure's on to adapt. The reality? Closing deals still matters - but building solutions that protect margins and deliver real value makes all the difference in today's market.
Negotiation Training Delivers Value

In tech, strong negotiation skills make all the difference between good deals and great partnerships. Here’s what they can do for your team:
- Deal Quality Over Quantity: The days of celebrating every closed deal have ended. Learn how to spot and land the opportunities that actually profit. Transition from building revenue to making sales that drive margin.
- Partner Power Plays: Turn basic vendor talks into strategic relationships. Get the skills to navigate tough conversations into wins for both sides, especially when the stakes run high.
- Smart Money Moves: Stop leaving money on the table. Whether you’re buying or selling, learn to craft deals that protect margins while still giving everyone room to grow.
- Communication Styles: Master the art of adjusting communication styles based on who’s in the room—C-level, finance, technical liaisons, or procurement.
- Future-Proof Deals: Build agreements that stand up to market changes. Learn to secure the flexibility you need while still getting solid commitments that help your business thrive.
- Expanding Client Relationships: Move beyond transactional deals to foster long-term partnerships. Learn how to deepen engagement, identify new opportunities, and create value that keeps clients coming back.
Negotiation and Influence Training for Tech Professionals
The following tech teams could particularly benefit the most from negotiation training:
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Product Development Teams
Sales Teams
Procurement Teams
Customer Success Teams
Project Management Teams
IT Support Teams
Quality Assurance Teams
Marketing Teams
Data Science Teams
Cybersecurity Teams
Network Engineering Teams
Software Engineering Teams
User Experience (UX) Design Teams
Cloud Operations Teams
Executive Management Teams
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During a recent program with a Fortune 100 tech leader, SNI was ranked as the top negotiation training the company has offered, based on its NPS score. Since then, the client has requested training to be rolled out across the U.S.
They were particularly impressed by the relevance of the content for high-level, experienced professionals, the level of engagement achieved in the classroom, and the customization not only to their organization but also to specific roles.
Shapiro Negotiations Institute: Your Premier Partner for Technology Negotiation and Influence Training
Negotiations in the tech world are like dealing with a complex circuit board—every connection counts. At Shapiro Negotiations Institute (SNI), we understand that the stakes are high and the scenarios are complex. That’s why we offer customized negotiation training dedicated to the tech industry.
Here's how:

Tech-Specific Scenarios
We tailor our courses to reflect real challenges in tech. Whether you need to hash out software licensing deals or secure data privacy agreements, we can focus our sessions around anything you need.

Interactive Learning
Forget dry lectures and endless PowerPoints. Our workshops are hands-on, plunging your team into role-playing exercises that mirror your daily negotiations so the lessons stick.

Immediate Application
We teach actionable strategies that your team can deploy right away. They’ll leave our sessions ready to handle anything from a high-stakes client negotiation to an internal team agreement with confidence.

Experienced Instructors
Our trainers aren’t just skilled negotiators; they’re veterans of the tech industry who bring relevant, real-world insights to every session.

Ongoing Support
Our commitment doesn’t end when the workshop does. We provide continuous support to help your team integrate and adapt these new skills into their everyday tasks and long-term projects.