Winning Deals
Level Up Your Insurance Negotiations
Connect better, save more, and manage insurance complexities with ease—master negotiation techniques that drive success.
Trusted by the Insurance Industry





Leading an insurance team means standing behind promises that protect what matters most to people. You empower your agents to deliver real security while keeping costs fair. When storms intensify and new threats emerge, your guidance helps both your team and clients move forward with confidence.
Negotiation Training Delivers Value

Think of negotiation training as your secret weapon in the insurance world. It’s like knowing the best moves in a chess game—except the game is keeping your clients happy, your teams tight, and your bottom line healthy. Here’s why:
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- Win-Win Renewals: Got clients pushing back on rate increases? Whether you’re in reinsurance or selling through brokers, you need to know how to have those tough conversations.
- Fair Claims & Fast Resolutions: Let’s face it – claims can get messy. Good negotiation means everyone walks away satisfied, without breaking the bank.
- Procurement Excellence: Just ask our friends in procurement at Gen Re, Chubb, Munich RE, Great American Financial Resources, and Nationwide. They’ve learned how to get better deals while keeping their suppliers happy – it’s not magic, it’s skilled negotiation.
- Influence & Collaboration: The best negotiators make it look easy. They get teams talking, solve problems before they explode, and keep projects moving forward.
- Smooth Regulator & Partner Talks: When the rules change or markets get tough, you need to keep everyone on side. Strong negotiation skills turn potential headaches into productive conversations.
Negotiation and Influence Training for Insurance Professionals
The following teams could particularly benefit the most from negotiation training:
“After SNI conducted over 50 negotiations programs for GenRe, we asked them to assist us in developing a course focused on selling our ‘value proposition.’ SNI’s team of experienced facilitators, who have extensive real-life sales experience, helped them make this program one of the most impactful we have ever conducted. The SNI principles applied to our culture and we have made the systematic approach a part of how execute every day.”
–Senior Vice President, GenRe Australia
How GenRe Unified Global Negotiations: $2M Deals, 500+ Professionals, 70 Locations
Insurance giant GenRe needed their worldwide team speaking the same language at the negotiation table. SNI delivered, training 500+ professionals across five continents who handle thousands of deals daily. The program was so successful it expanded to senior execs managing multi-million dollar transactions.
Now GenRe’s global dealmakers use a single, powerful approach whether they’re in Sydney or San Francisco. “One of the most impactful programs we’ve ever conducted,” raved a Senior VP. Now, negotiation training is a mandatory curriculum for everyone who touches a deal.
Shapiro Negotiations Institute: Your Premier Partner for Insurance Negotiations and Influence Training
Insurance is an industry with lots of twists and turns, where every conversation can turn into a negotiation. Shapiro Negotiations Institute (SNI) knows this firsthand. From settling claims on a storm-damaged home to finessing policy renewals, we tailor our negotiation training to not only meet the demands of your industry but excel.
Here’s why SNI stands out:

Tailored to Insurance

Real-World Practice

Skills You Can Use Now

Experts Who Know Insurance
