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The Most Common Negotiation Mistakes and How to Avoid Them

If you are in business or sales, then you must be able to balance your clients’ needs and your own goals to reach an agreement. The art of negotiation is being able to interact and communicate with others effectively to reach a goal — and it is a skill you likely use in your work […]

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The Best Negotiation Book to Get You Started

As most master negotiators will tell you, negotiation is a process, rather than an endgame. However, it’s just as important to know that learning how to successfully negotiate is a process as well. So, what’s the benefit of these processes? Conflict is unsettling, and most of us try to avoid it whenever possible. However, conflict

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The Stages of the Negotiation Process

We negotiate all the time, without even realizing it. In fact, human beings begin negotiating when we are small children, negotiating with our parents when we want something we know we shouldn’t have, or with a friend or sibling that has a toy we covet. As we grow, of course, these negotiations become more complicated.

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10 Strategies for Successful Business Negotiation

To perform any business transaction, negotiation is going to be an absolute necessity. Sometimes, these negotiations will shape formal affairs with clearly defined objectives. In contrast, other business negotiations are an ongoing process—instead, they evolve in whatever way best suits the parties’ business goals. If you are looking to succeed as a business professional (regardless

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SNI Presents at 2020 SAMA European Conference

Even during the time of a global pandemic, SNI remains active in a global fashion. Today, Partner and Master facilitator Jeff Cochran delivered a break-out session for the Strategic Account Management Association’s 2020 Virtual Pan-European Conference. Jeff was scheduled to be a part of the SAMA event live in Prague, but as it shifted to

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