Prepare

The Importance of Building Relationships in Business

If you have spent more than a few weeks in sales, then you have hopefully learned two valuable lessons about business relationships and networking: 1. There’s no correlation between your sales figures and the number of business cards you hand out. 2. Similarly, there’s no connection between your sales figures and the number of contacts […]

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Learning and Adjusting to Mistakes in Hollywood

Steve Mosko has a significant amount of power in Hollywood.  He is the president of Sony Pictures Television and negotiated the largest syndication of a program in television history—the multimillion-dollar, record setting Seinfeld deal.  Steve can control a room as soon as he walks in and seems completely at ease doing it.  Interestingly, some of

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Precedents

Preparation is vital in any negotiation. We say it all the time, but we wouldn’t say it if it wasn’t true. If you don’t prepare, you’re missing out on the opportunity to be in control of the negotiation. If you have prepared for all the possible scenarios, you will have the confidence to negotiate the

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