As most master negotiators will tell you, negotiation is a process, rather than an endgame. However, it’s just as important to know that learning how to successfully negotiate is a process as well. So, what’s the benefit of these processes? Conflict is unsettling, and most of us try to avoid it whenever possible. However, conflict […]
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A thoughtful, targeted email message can make all the difference when you follow up with a prospect. However, some mistakes could mean your good intentions will go unread or get your email marked as spam. In some cases, you must contact prospects multiple times before you see results. It can be hard to find the
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In 1999, management consultant Peter Drucker wrote that “business has only two functions—marketing and innovation.” Innovation is, of course, a key aspect of business; after all, innovation is what leads to a company having a product or service to sell in the first place. But once the product is created, it’s crucial to spread the
Marketing Objectives: A Step by Step Guide Read More »
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