What Is BATNA in Negotiation? Definition, Steps, and Examples
Sometimes, the worst scenario occurs: a negotiation breaks down and an agreement may fall apart between the parties involved. This is where BATNA in negotiation, your Best Alternative to a Negotiated Agreement, becomes essential. When all else fails, having a prepared BATNA keeps the negotiation from shutting down completely and gives you a last resort […]
What Is BATNA in Negotiation? Definition, Steps, and Examples Read More »