Big businesses have seen their fair share of flops in PR, sales, and marketing. Some businesses are even forced to fold because of their embarrassing mistakes. Here are some of the most famous business fails throughout history and the lessons we can learn from them. The Hamburger Mistake – Not Knowing Your Buyer In 1996, […]
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Negotiating is an art form, one that requires skills honed over time, but there are some mistakes you can avoid no matter how new you are to the game. Here are some common mistakes made by rookies and experienced negotiators alike. They Don’t Listen Negotiators can be so focused on presenting their piece and closing
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While we may think the basics of public speaking starting recently, it was actually 2,300 years ago that Aristotle recorded his theory on effective public speaking. He espoused the importance of ethos (credibility), pathos (emotion), and logos (logic) to influence behavior. His principles are still the key foundation for negotiations training. Here’s how Aristotle’s tenets
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