What is mass marketing? Mass marketing is a market strategy whose aim is to appeal to the largest portion of the market while ignoring niche demographic differences, in order to reach the highest number of potential customers possible. This marketing strategy focuses on high sales volumes at lower price points, traditionally using radio, television and print media […]
Mass Marketing: Theory and Strategies Read More »
Every business needs clients to function. To keep clients, you must convince them they are investing in a valuable product or service. Communicating value can be difficult if you own a large company or business, but it isn’t impossible. With the right strategies, you can communicate the value of any product or service, maintain your
Tips for Communicating Value to Clients Read More »
Whether you are shopping for shoes or updating your computer, it’s likely you’ve been asked if you’d like an upgrade. Although these requests can be irritating, up-selling is a beneficial move if done correctly. Knowing when and how to up-sell a client can improve your sales approach and make you a more successful negotiator. When
How to Know When to Up-Sell a Client Read More »
No one likes to hear the word “no.” This little word can mean anything from, “I don’t accept your idea” to “I can’t or won’t give you what you want.” From the time we are toddlers, we learn to avoid being told “no.” Yet what does this word actually mean in business deals? “No” can
What Does “No” Actually Mean in Business Deals? Read More »
More than 50% of companies use web-based employment application software, making it one of the most popular methods of online recruitment. There are several advantages to using online software to gather applications from potential employees. There are also disadvantages to consider before you decide if electronic employment application software is right for your company. Features
Hiring Online: The Pros and Cons Read More »
Managing employees requires the ability to handle many tasks and many personalities at a time. Managing your time, workload, and team members can be overwhelming if you’re disorganized or unprepared. You can’t manage others if you aren’t managing yourself. Becoming organized isn’t as difficult as it seems; sometimes you just need to know where to
Becoming Organized to Become a Better Manager Read More »
SNI’s methods and lessons are great in theory, but does our negotiation training actually work in the real world? The SNI team went to Aldo to prove that our negotiation and influence training methods can work even in everyday situations. Take a look at the video to see how it turned out.
Is it Negotiable – Aldo Edition Read More »
Your best work requires focus and energy, but it can be hard to stay focused for a full eight-hour workday. Most people have suffered from an afternoon energy crash at one point or another. It can happen in the middle of a highly productive day—you suddenly lose all your pep and vigor and you want
Tips for Staying Energized and Productive at Work Read More »
When one business acquires or merges with another, a negotiation must first take place. Both parties involved are seeking the most beneficial situation for themselves. If you and the other party are so diametrically opposed, then, how can you ensure that you get as much benefit from the deal as possible without souring it entirely?
How to Negotiate in a Business Acquisition or Merger Read More »
Onboarding can be an overwhelming time for new employees, but integration should happen as early as possible – without sacrificing the employee’s individuality. There are a huge number of personality types that get hired into the workplace, so there is no one-size-fits-all technique for inviting employees into the culture. There are, however, certain steps employers
How to Invite Employees to Integrate Your Vision Read More »
