One of the biggest challenges every corporation or organization faces is presenting a clear brand to the public, otherwise known as brand architecture. There are four major approaches to creating a brand architecture: umbrella, product, endorsed, and monolithic brands. Many channels can be used to show these branding choices off to consumers, but social media is […]
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The workforce is more competitive than ever these days. With the economy on the upswing, more businesses are trying to find employees and entice those who may have given up on finding steady work. This being said, we all need a day off from work occasionally. Whether you’re sick, dealing with a family emergency, or
How to Negotiate an Extra Day Off from Work Read More »
Successful negotiations often depend on how well you relate to the other person. For example, many people wonder how to negotiate with different genders. If you find yourself negotiating with people of different genders on a regular basis, there are tips you can follow to ensure everyone walks away friends. Empathy vs. Aggression In today’s
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What is mass marketing? Mass marketing is a market strategy whose aim is to appeal to the largest portion of the market while ignoring niche demographic differences, in order to reach the highest number of potential customers possible. This marketing strategy focuses on high sales volumes at lower price points, traditionally using radio, television and print media
Mass Marketing: Theory and Strategies Read More »
Every business needs clients to function. To keep clients, you must convince them they are investing in a valuable product or service. Communicating value can be difficult if you own a large company or business, but it isn’t impossible. With the right strategies, you can communicate the value of any product or service, maintain your
Tips for Communicating Value to Clients Read More »
Whether you are shopping for shoes or updating your computer, it’s likely you’ve been asked if you’d like an upgrade. Although these requests can be irritating, up-selling is a beneficial move if done correctly. Knowing when and how to up-sell a client can improve your sales approach and make you a more successful negotiator. When
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No one likes to hear the word “no.” This little word can mean anything from, “I don’t accept your idea” to “I can’t or won’t give you what you want.” From the time we are toddlers, we learn to avoid being told “no.” Yet what does this word actually mean in business deals? “No” can
What Does “No” Actually Mean in Business Deals? Read More »
More than 50% of companies use web-based employment application software, making it one of the most popular methods of online recruitment. There are several advantages to using online software to gather applications from potential employees. There are also disadvantages to consider before you decide if electronic employment application software is right for your company. Features
Hiring Online: The Pros and Cons Read More »
Managing employees requires the ability to handle many tasks and many personalities at a time. Managing your time, workload, and team members can be overwhelming if you’re disorganized or unprepared. You can’t manage others if you aren’t managing yourself. Becoming organized isn’t as difficult as it seems; sometimes you just need to know where to
Becoming Organized to Become a Better Manager Read More »
SNI’s methods and lessons are great in theory, but does our negotiation training actually work in the real world? The SNI team went to Aldo to prove that our negotiation and influence training methods can work even in everyday situations. Take a look at the video to see how it turned out.
Is it Negotiable – Aldo Edition Read More »
