Through Corporate Sales Training, you can learn that sometimes your potential clients may be interested in what you have to offer, but your demeanor turns them off. While the temptation to “go in for the kill” on an interested lead may arise, it’s important to be mindful of the image you project. Are they going to feel […]
Three Selling Techniques to Avoid and What to Do Instead Read More »
In 1999, management consultant Peter Drucker wrote that “business has only two functions—marketing and innovation.” Innovation is, of course, a key aspect of business; after all, innovation is what leads to a company having a product or service to sell in the first place. But once the product is created, it’s crucial to spread the
Marketing Objectives: A Step by Step Guide Read More »
After decades of study, it’s become undeniably clear: people are different. As shocking as this revelation might be, it’s true. People have different opinions, different motivations, different wants and desires. And just as undeniably clear is this: sometimes, those differences can lead to conflict. People will disagree. One person’s wants will conflict with another’s. People
Conflict Management Styles and Techniques Read More »
One of the biggest challenges every corporation or organization faces is presenting a clear brand to the public, otherwise known as brand architecture. There are four major approaches to creating a brand architecture: umbrella, product, endorsed, and monolithic brands. Many channels can be used to show these branding choices off to consumers, but social media is
Brand Architecture Read More »
The workforce is more competitive than ever these days. With the economy on the upswing, more businesses are trying to find employees and entice those who may have given up on finding steady work. This being said, we all need a day off from work occasionally. Whether you’re sick, dealing with a family emergency, or
How to Negotiate an Extra Day Off from Work Read More »
Successful negotiations often depend on how well you relate to the other person. For example, many people wonder how to negotiate with different genders. If you find yourself negotiating with people of different genders on a regular basis, there are tips you can follow to ensure everyone walks away friends. Empathy vs. Aggression In today’s
How to Negotiate with Different Genders Read More »
What is mass marketing? Mass marketing is a market strategy whose aim is to appeal to the largest portion of the market while ignoring niche demographic differences, in order to reach the highest number of potential customers possible. This marketing strategy focuses on high sales volumes at lower price points, traditionally using radio, television and print media
Mass Marketing: Theory and Strategies Read More »
Every business needs clients to function. To keep clients, you must convince them they are investing in a valuable product or service. Communicating value can be difficult if you own a large company or business, but it isn’t impossible. With the right strategies, you can communicate the value of any product or service, maintain your
Tips for Communicating Value to Clients Read More »
Whether you are shopping for shoes or updating your computer, it’s likely you’ve been asked if you’d like an upgrade. Although these requests can be irritating, up-selling is a beneficial move if done correctly. Knowing when and how to up-sell a client can improve your sales approach and make you a more successful negotiator. When
How to Know When to Up-Sell a Client Read More »
No one likes to hear the word “no.” This little word can mean anything from, “I don’t accept your idea” to “I can’t or won’t give you what you want.” From the time we are toddlers, we learn to avoid being told “no.” Yet what does this word actually mean in business deals? “No” can
What Does “No” Actually Mean in Business Deals? Read More »
