An international negotiation refers to the process of reaching agreements or resolving disputes between parties from different countries or cultural backgrounds. International negotiation skills are one of the most important aspects of successful international business relations and are a necessary foundation to be culturally competent and sensitive towards other cultures. The capacity to deal with

In the world of sales and negotiation, it is vital to understand the differences between hard sell vs soft sell. The combined use of these two approaches requires executing specific strategies with the goal of having influence over potential clients and successfully finalizing business transactions. When you master a deep understanding of the differentiation between