Strategic Account Management Association, Inc. (SAMA) gathers talent in strategic and key account management from around the globe every year at their annual conferences, one in North America and another in Europe. At this year’s North American conference, SNI’s own Jeff Cochran presented the “The Power of Nice: Maximizing Your Most Crucial Negotiations”. Jeff showcased SNI’s philosophy on how you can maximize your share while still maintaining a long-term relationship with the other side.
His ability to captivate and provide value to his audience was shown in his post evaluation scores and anonymous participants’ comments. Two examples are:
- “Best session I attended during the conference.”
- “Appreciated the handouts to use for note taking. Jeff did a super job of keeping everyone engaged, especially considering it was the last session of the day.”
Here is a summary of scores that made him the #1 ranked speaker at the conference:
