The Importance of Influence & How to Improve It

You’re staring at your laptop at 9 pm, finally nailing down that perfect solution to fix those endless reports everyone hates. Six weeks of late nights, and you’ve cracked it – cutting the busywork in half, automating the annoying stuff, making everyone’s life easier. You walk into that team meeting feeling like a hero. Twenty minutes later, you’re staring at a room full of crossed arms and “yeah, but” questions. 

For anyone who’s tried to lead a team through change, it’s a gut punch that teaches a hard lesson: Having an amazing solution isn’t enough. The secret sauce that turns “no way” into “let’s do this”? It’s all about influence.

Influence isn’t about strong-arming decisions or wielding authority like a hammer. True influence is that rare ability to get buy-in without forcing hands, to change minds without burning bridges, and to guide decisions while building trust. When you’ve mastered influence, you don’t need to mandate compliance. Instead, you create an environment where others naturally gravitate toward your ideas because they trust your insight and respect your perspective. It separates the transactional manager from the transformational leader, the order-taker from the trusted advisor, and the vendor from the strategic partner.

The Role of Influence in Leadership: Inspiring Teams to Drive Breakthrough Results

Recent research from GoodHire delivers a powerful message: 82% of American workers would quit their jobs due to a bad manager. Yet great leaders know something far more powerful than authority—the art of using influence to inspire people to bring their absolute best, day after day.

Leading Through Inspiration, Not Enforcement

Picture two contrasting morning meetings. A manager reviews missed targets in one room, implements stricter monitoring, and demands longer hours. Down the hall, another leader opens with, “Talk to me about what’s standing in your way.” One team slumps in its chairs, already planning its job search. The other leans forward, energized to tackle challenges together.

Remarkable leaders ignite motivation by giving their people room to breathe. Instead of hovering over every decision or firing off late-night emails (both ranked as major employee frustrations), they create an environment where people feel trusted to deliver results their own way.  

Cultivating Excellence Through Example

Great leadership boils down to a simple truth: people deliver their best work when inspired by someone they respect, not controlled by someone they fear. The most influential leaders roll up their sleeves during crunch time, maintain honest communication during tough situations, and celebrate their team’s wins before their own.

Rather than ruling through authority, they build genuine connections and demonstrate what excellence looks like. When deadlines loom, they ask, “How can we solve this together?” instead of demanding overtime. As team members witness this authentic approach, they naturally step up—collaborating more freely, taking ownership of challenges, and supporting colleagues without being asked. 

Why People Follow: The Choice Between Influence vs. Authority 

Ever wonder why some ideas catch fire while others fizzle despite the authority behind them? McKinsey’s research confirms what you’ve seen in action: leaders who inspire and build partnerships rather than flex their authority get better results every time – and their study of nine key influence tactics, from inspirational appeals to coalition building, shows exactly why.

When Authority Hits the Wall

Let’s be honest – that VP title or corner office might give you decision-making power. However, as Forbes reveals, authority through position alone often backfires. Think about it. Having the power to make decisions is one thing – getting your best people genuinely fired up to execute them is another game entirely. When leadership relies purely on organizational hierarchy, you get the “compliance trap”: teams going through the motions, creativity replaced by caution, and innovation smothered by “yes, sir” syndrome. 

Even worse? Rather than spark enthusiasm, pure authority can trigger the exact opposite – passive resistance, half-hearted execution, and a subtle but deadly erosion of trust. Your title might command the room, but if that’s all you’re leveraging, you’re watching your influence walk out the door. 

The Pull of Influence: Natural Leadership

Flip the script to influence, and watch how the game changes. When you invest in relationships first, decisions flow naturally from mutual trust rather than org charts. The difference between “I hear you” and “I see you” transforms everything. A nine-year MIT study revealed that managers accomplished one-third of their critical goals through influence and collaboration alone—not through authority or mandate.  

Real influence shows up in everyday wins. It’s when your team texts you weekend ideas for that challenging project – not because they have to, but because they’re fired up about it. It’s walking into brainstorms where people speak their minds instead of watching the clock. When you build this kind of magnetic leadership, the results speak for themselves. Teams hit targets because they want to prove what’s possible, your best people stick around because they feel valued, not controlled, and you build influence that makes people want to follow, not have to follow. 

A Leader’s Guide to Building Real Influence: Five Core Skills

In business, your ability to influence directly impacts what you can achieve – whether launching new initiatives, driving change, or building partnerships. Here’s a practical framework to strengthen your influence, broken down into five learnable skills you can develop today.

  • Emotional Intelligence: Beyond just reading a room, emotional intelligence is about understanding what drives decisions and behavior. When you grasp the hopes, fears, and motivations shaping others’ responses, you can address the real issues with empathy, not just the surface ones.  
  • Strategic Communication: Every audience processes information differently and makes decisions through their own unique lens. Your message needs to resonate with how they see the world, not just how you see it. Build this skill by studying how different teams and leaders talk about success, then adapt your message accordingly.
  • Active Listening: Real influence starts with understanding, not talking. When people feel genuinely heard, they become more open to new ideas and willing to share crucial insights that could make or break your initiative. Practice active listening by creating distraction-free conversations where you focus entirely on understanding before responding. Ask thoughtful follow-up questions and regularly check your understanding: “What I’m hearing is… Is that accurate?”
  • Adaptability: No single approach works for everyone or every situation. Your ability to change styles – when to push, collaborate, and step back – directly impacts your success rate. Strengthen this skill by noticing which approaches work best with different stakeholders, developing multiple influence styles, and staying alert to feedback.
  • Conflict Resolution: In business, disagreement is inevitable. Your ability to handle it constructively – finding solutions that address underlying needs rather than surface positions – determines whether conflict strengthens or damages relationships. Build this skill by addressing tensions early, focusing conversations on interests rather than positions, and actively looking for solutions.

Final Words: The Power and Impact of Influence in the Workplace

Remember that boss who made you feel like you could take on anything? The one who didn’t bark orders but sparked something real in you? That’s influence at work, and it makes all the difference in how you lead. When you build this skill, your team dynamics shift in practical ways. People step up naturally, share bold ideas, and tackle challenges with energy. The results speak for themselves: your best people stick around longer, team spirit soars, and quick, smart thinking becomes your competitive edge.

Your impact as a leader runs deeper than quarterly numbers. You have the power to build something extraordinary—a workplace where great ideas flow freely, change energizes people, and your team brings its A-game to the table every single day. 

Ready to become that leader who lights the spark in others? Shapiro Negotiations Institute can show you how to do this with our customized, comprehensive influence training programs. Contact us to learn more.

 

 

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