SNI’s Philosophy

Butler Conference 2012

Three years ago, SNI Chairman, Ron Shapiro, founded an annual Business Conference, the Butler Conference of Leaders.  The Conference brings together business and non-profit leaders from across the Nation to address, among other things, economic, political, philanthropic and social issues. The Conference is held at Ron’s Farm in Butler, Maryland. Speakers have included names such

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Our “WIN-win”

For years, win-win has been taught in all kinds of negotiation curriculums. At SNI, we format the phrase WIN-win. We firmly believe that the best way to get what you want is to also adequately satisfy the other side’s wants. The following is an excerpt from the book “The Power of NICE” by Ron Shapiro, Mark

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Identify Types – Know What Kind of “Difficult” You’re Up Against

Before you meet with a person, you should do a little homework. Making identification an automatic habit will help ease this step and better your skills. First do some research to learn about the person and their background, reputation, and even quirks. The more you know about the person before you meet him or her,

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A History Lesson in Physical Surroundings

Being able to identify the tactics used by strategically difficult people is key to being able to overcome them. Consider this lesson about Admiral Hyman Rickover. He employed the Physical Surroundings tactic—when the other side controls a venue to gain an advantage, such as controlling your comfort level, location, resources, and so on—to make others

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