Is Virtual Reality the Future of Sales Training?

Virtual reality is finally reaching its heyday, thanks to increased affordability and big names like Facebook and Google embracing the trend. VR headset makers promise the technology will revolutionize the way we work and play. But do the same applications relate to sales training? Here are some of the benefits virtual reality brings to sales

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4 Lessons We Can Learn From Famous Business Flops

Big businesses have seen their fair share of flops in PR, sales, and marketing. Some businesses are even forced to fold because of their embarrassing mistakes. Here are some of the most famous business fails throughout history and the lessons we can learn from them. The Hamburger Mistake – Not Knowing Your Buyer In 1996,

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SNI’s Jeff Cochran Scores Highest Feedback at 2017 SAMA Conference

Strategic Account Management Association, Inc. (SAMA) gathers talent in strategic and key account management from around the globe every year at their annual conferences, one in North America and another in Europe. At this year’s North American conference, SNI’s own Jeff Cochran presented the “The Power of Nice: Maximizing Your Most Crucial Negotiations”.  Jeff showcased

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How Aristotle Invented Influence Training

While we may think the basics of public speaking starting recently, it was actually 2,300 years ago that Aristotle recorded his theory on effective public speaking. He espoused the importance of ethos (credibility), pathos (emotion), and logos (logic) to influence behavior. His principles are still the key foundation for negotiations training. Here’s how Aristotle’s tenets

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3 Uncommon Negotiation Preparation Tactics to Try

Preparing is the first important hurdle in any negotiation. The person who spends more time preparing is naturally better equipped for a positive outcome. If you’re looking to gain the upper hand in a negotiation, research and evidence gathering are your first and most important line of defense. For example, if you’re negotiating for a

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