Years of Negotiations Finally Allow Facebook to Creep into Music

Jeff Cochran


Facebook has been working for years to gain its share of the music industry. Music on the social media site is extremely popular, garnering the most shares of any subject on the site. The problem with that popularity is that music posts and videos link users straight to YouTube, Facebook’s biggest rival. With more than two billion registered users, Facebook could make a tremendous impact on streaming music, and many expect the social media giant to release a Facebook music streaming service in the very near future.

Recent Facebook Licensing Deals

In February of 2018, Facebook closed negotiations with ICE, a European online rights hub. ICE remarked that the deal was of “landmark” significance as it is the first music licensing partnership for the social media giant. The deal covers 290,000 rights holders in 160 territories and allows Facebook to license these properties on Facebook, Messenger, Instagram, and Oculus.

The ICE deal follows several deals Facebook has previously completed with record labels and publishing agencies. In December of 2017, Facebook signed a multi-year licensing deal with Universal Music Group and a separate licensing agreement with Sony. Facebook also has licensing agreements with Global Music Rights, HFA/Rumblefish, and Kobalt Music Publishing. While these deals indicate Facebook is heavily investing in music streaming on their existing applications and will likely want to start producing more original content, many speculate that these deals are signs of a Facebook music-streaming service in the works.

Why Make These Moves Now?

The streaming music market value could hit $14 billion by 2030, and Facebook is likely gearing up to be a competitive force in this quickly growing market. Currently, major music streaming services like Spotify, Pandora, and Google Play Music have vastly more free subscribers than paying subscribers, and converting free users to paying users seems to be a hurdle for every music-based streaming service. However, Facebook may have an advantage due to its already staggeringly large user base. If even a small fraction of Facebook users convert to a paid music streaming service it could disrupt the music streaming service industry tremendously.

Negotiations between Facebook and various rights holders, publishing agencies, and record labels have lasted for several years at this point, and deals of this magnitude take time to close. Facebook needs to build an extremely competitive offering of streaming music to make a dent in the existing industry and encourage users to convert to paid subscriptions, but if they pull it off it could restructure the entire music streaming industry.

Salary Negotiation Tips to Get What You Want

Jeff Cochran


Successful salary negotiation can increase an employee’s annual salary by thousands of dollars. Since many people don’t change jobs on a regular basis, when the time comes to negotiate, they may not know how to handle these opportunities for pay increases. Professional negotiators hone their craft by assessing body language and non-verbal cues and by using careful word choice. It’s a good idea for everyone to know a few negotiating tips before any discussion about pay increases.


Do Your Homework

An employer or supervisor will be much more receptive to your suggestions if they believe you’ve done your research. When negotiating salary, use exact amounts instead of estimates or ballpark figures. You should also do some research on the median salary for your position in your area. Having hard data to back up your salary requirements can be tremendously helpful.


Watch for Non-Verbal Cues

Body language is extremely important in negotiations. Make eye contact to show your seriousness and encourage honesty in your negotiations. Eye contact is a great way to encourage people to tell the truth, so this can open up a salary negotiation in your favor. Your posture and facial expressions are also important during negotiations and can help you convey confidence and power.


Don’t Shy Away From Making It Personal

Whether you’re negotiating a salary for a new job or a pay increase at your current position, making the conversation a little personal can work out in your favor. Studies indicate that men are more successful with salary negotiations when they open the discussion with small talk. Most people perceive men as more aggressive than women, so a man beginning a salary negotiation with small talk can be disarming for the other party. It’s also wise for anyone negotiating salary to make his or her priorities and concerns very clear during the negotiation.


Encourage Conversation

An employee negotiating pay with an employer can make the conversation less stressful by opening up personal conversation. Encouraging employers to talk about themselves is a good way to build rapport and understand each other better. Opening up with personal thoughts or stories is a good way to get them to respond in kind and open the way for a more productive conversation.

These are a few of the ways you can improve your results in salary negotiations. Remember to build rapport, set the pace of the conversation, and maintain confidence for the best results.


3 of the Best Negotiators in History

Jeff Cochran


So much of our global society is dependent on negotiations. It may seem hyperbolic, but it’s true: negotiation stops wars and signs treaties. Negotiations start humanitarian initiatives, build corporations, and drive economic growth in countries all over the world. While some go through life oblivious to the negotiations going on around us, these interactions are capable of changing the course of history. Here are three master negotiators who changed the fate of the world:


  1. Nelson Mandela

Harvard Law School recently named Nelson Mandela as one of the best negotiators in history. He was well known for his patience, strategic thinking, practicality, and unwillingness to quit. He was able to make concessions, but refused to back down from what he thought was most important. In negotiating with a government that prized violence and resistance, Mandela brought a quiet resolve. This led to an uncanny ability to persuade his adversaries, one that was unmatched in the 20th century.



  1. Theodore Roosevelt

Teddy Roosevelt is well known for many things; his “Citizen in a Republic Speech” is one of the most famous in American history. He also famously delivered a 90-minute speech soon after he was shot by an innkeeper in 1912. “It takes more than that to kill a bull-moose,” he reassured his audience, referring to the name of his Progressive independent party.

Roosevelt was just that – as stubborn as a bull-moose, unwilling to budge on the issues that were important to him. He also was famed for his soft side – in fact, his act of mercy toward a wounded black bear on a hunting trip made him the subject of jokes in the press and led to the creation of the “Teddy Bear.”



  1. Henry Kissinger

Members of the Nixon administration will go down in history for many things, but few of them are positive. Henry Kissinger, however, is the notable exception. In his capacity of Secretary of State and National Security Advisor to both the Nixon Administration and Ford Administration, Kissinger weathered adversity and came out on top. From establishing diplomatic relations with China to diffusing geopolitical tensions with the Soviet Union, his actions ushered in peace in a time of American discord.

The world’s best negotiators altered the course of global history, whether through toppling evil governments or preventing potential war. Though we may not think about it often, these three expert negotiators prevented bloodshed and ushered in eras of peace, both in America and around the world.